Why AI Branding is Booming in 2025

Nowadays, AI can offer professional-quality branding and marketing assets to small businesses for practically no cost.

Have you heard other business owners talking about using AI to design logos and build brands? The AI marketing tools market is already valued at $47.32 billion US dollars in 2025 and is expected to reach 107.5 billion by 2028! In fact, according to a 2025 survey of marketing professionals, 88% of marketers are already using AI to assist in their jobs.

77% of small businesses worldwide have already adopted the use of AI tools, and 87% of those companies are reporting improved productivity levels and benefits. This means adopting AI tools is essential for staying ahead of the crowd.

Wondering if you should try it out, too? Well, you’re asking the right question! AI branding is no longer a luxury that only large corporations can afford. From small cafés to online shops, smart entrepreneurs are already using AI to build expert-level branding, without hiring designers who charge $2,000 a month.

Right now, the numbers speak for themselves.

The global branding market is expected to grow from $56.4 billion in 2025 to $90.2 billion by 2033. Meanwhile, the generative AI market is forecasted to reach $1.3 trillion by 2032.

In the U.S. alone, over 5 million new small businesses are registered annually. Many of them used to put branding off, only to get crushed by the competition. Now, AI branding tools are flipping the script completely!

Top Three Reasons Why AI Branding Is Booming

1) Revolutionary Savings in Time and Cost

Let’s be honest. Traditional branding used to be a pain.

Hiring an agency costs tens of thousands of dollars, and hiring a single designer can require an investment of up to $2,000 a month. Not to mention, the design process means it can take weeks, or even months, just to get you started.

Now, AI branding tools can generate everything from a logo to full brand guidelines in just 5 minutes.

Platforms like Tidy-B offer professional-level branding starting at just $10/month. That’s cheaper than a designer’s daily commute!

2) Changing Perceptions of Branding's Importance

Today’s consumers (especially Millennials and Gen Z) don’t just buy products—they buy brands.

From coffee to clothing, customers are making their financial choices based on a brand’s stories, philosophies, and their perceived emotional connection to it.

According to the US Chamber of Commerce’s 2025 survey of small business owners, marketing and sales is considered the most important area of investment.

Today, even small shops can’t survive without a distinct visual brand that sets them apart. That’s why more and more business owners are turning to AI branding.

3) Mainstream Accessibility of AI Tools

Thanks to the rise of ChatGPT in recent years, fears surrounding the use of AI have been quickly fading.

AI is no longer an intimidating, unwieldy piece of specialized tech. Now, it’s accessible and low-cost.

Using AI has come to feel natural, especially for business owners between the ages of 20 and 40, who are typically already comfortable using digital tools like Instagram and YouTube. In fact, as of 2018, 48% of small business owners used Instagram for their businesses, and that number has only increased in the years since. These entrepreneurs venturing out into the digital landscape have also been early adopters of AI branding.

Fun Fact!

Have you ever heard of Tidy-B? It’s a rising star in the world of AI branding.

It was founded by a branding expert who has worked with over 100 major companies, including Samsung and Adidas. He thought:

“What if there was an affordable way for small business owners to build meaningful brands without any prior design knowledge?”

By turning his know-how into a user-friendly service that any entrepreneur can access, Tidy-B was born! Explore even more options for AI tools optimized for small businesses here!

Case Studies

Higgs Coffee

This space-themed café in Seoul, South Korea was started by a science YouTuber. Before opening, they built up their brand story and logo using AI branding tools and launched with consistent content across all their social media channels. As a result, they achieved a consistent stream of 40,000 to 50,000 monthly visitors from the moment they opened!

This is a textbook example of an AI-powered brand successfully launching without a big budget.

Daecheon Brewery

A craft beer brewery used AI to structure their rebrand. Their new logo and packaging design modernized their traditional look and led to a 60% increase in revenue. This is a powerful example of AI breathing new life into a business that already had a deep legacy.

How Small Business Owners Can Get Started

So, how can you start using AI branding for your own business?

Step 1: Define Your Brand Direction

Ask yourself the following questions:

• What is it that makes your business unique?

• Why did you start your business in the first place?

• Who is your target audience?

Start by getting a clear sense of your business’s own story and values.

Step 2: Use AI Branding Tools

Using the information that you gathered in Step 1, fill out Tidy-B’s branding questionnaire. After a few short minutes of answering questions, the AI tool will suggest specially-tailored options for your branding strategy. Your logo, colors, fonts, and more will all be generated automatically.

Step 3: Apply Branding Consistently

Adhere to your brand guidelines everywhere, from business cards, to signage, to Instagram. Understand that consistency is key for achieving long-term brand strength.

Smart Branding with Tidy-B

Ready to ride the wave of the AI branding trend? Get started with an all-in-one AI branding platform like Tidy-B!

It handles everything, from brand strategy, to logo design, to marketing assets. Plus, it’s all fully automated, so no design skills are required.

With options optimized for over 600 specific industries, you can tailor your branding to your exact business type. And best of all, starting at just $10 a month, it’s 1/300 the cost of hiring a full-time designer. There’s no reason not to give it a try!

Final Thoughts & Call to Action

In 2025, marketing and branding with AI is no longer optional. It’s an essential step that’s necessary for small brands to survive. If you want to save time and money, stand out in an increasingly competitive market, and make the most of accessible technology, now is the perfect time to jump in.

Don’t wait! Invest just 5 minutes to create a stunning brand that’s uniquely yours.